Not on strategy — on execution. The plan assumed people with full-time jobs would find several hours a week to write, and nothing was taken off their desk to make room. We size the plan to the team you have.
Fewer things, done properly, is what works at most company sizes.
In their words, not your industry's. The gap between the two is the largest opportunity on most sites.
Volume is the least useful number in keyword research. Half of a good plan is deciding what not to chase.
Briefs and short recorded interviews rather than asking busy experts to write. Ten minutes of talking produces a page; a blank document produces silence.
Not sessions, and not branded searches you already won. Reporting that occasionally carries bad news.
Search works on a three to six month horizon. If you need customers this month, it is the wrong channel and no honest supplier will tell you otherwise.
If your site cannot convert the visitors it already has, sending it more multiplies nothing. That is worth fixing first, and it is cheaper.
We reply with a view on whether we can help, and say so plainly when we cannot. No obligation.